NME magazines’ logo consists of the colours red, white and black. The colour red is normally associated with passion, anger and is quite eye catching. NME could use red as its masthead’s main colour because the have a passion for music but are not afraid to be bold with their opinions and thoughts. Red can also be seen as a unisex colour, showing that both male and females can read this magazine.
The typography of this particular masthead is sharp and strong. The straight lines throughout this masthead are symmetrical and make it seem important and worthy of being bought by the consumer.
The font has no effects on it, which can show that this particular masthead doesn’t need to be full of effects to be appealing.
There isn’t must language used as each letter stands for a word, however because NME stands for New Musical Express it shows that it isn’t for a particular type of genre or sex and can in fact be read by everyone with a interest in music.
The uses and gratifications for this particular magazine would be Surveillance as it has lots of information about ‘what’s going on’ in the music world.
NME magazines’ logo suggests that the target audience could be anyone who is interested in music as the colours; fonts and language can all be considered unisex.
Blender Magazine:
Blender Magazines’ masthead varies in different colours however this particular masthead is a blue colour. Straight away the blue could be seen, as targeting males because of the fact blue is normally associated with boys and pink with girls. The colour blue is sometimes seen as representing sadness or sorrow, however because it is a magazines masthead I believe it is just used to catch the consumers attention.
The typography of this masthead consists of straight lines that slightly curve on the corners. Compared to the NME masthead, Blender’s does not seem so harsh or strong, and in fact could be seen as more approachable to the consumer. Again like with NME, there are no effects on the font, which could show that it doesn’t need to be full of effects to be appealing.
The word ‘Blender’ could suggest that this magazine is universal as it blends different people together. However, it could be seen as only being for one genre of music because in the end, after ‘blending’ everything together, it makes one product.
The uses and gratifications for this magazine is also Surveillance as just like NME it consists of information about ‘what’s going on’
Blender is an American music magazine that has billed itself as ‘the ultimate guide to music and more’. It is also known for its sometimes steamy pictorials of celebrities.
Blender’s magazine logo suggests that the target audience for this magazine is older males, older because of the solid colour and males because of the blue colour of the masthead
KERRANG! unlike both previous magazines has an advanced design effect on its font which could reflect both the style and genre of music.
The colour black automatically makes me think of Goths and Rockers because they are normally associated with that particular colour. Not only that but black is again like NME a universal colour which attracts both male and female consumer.
The typography is sharp, bold and eye catching. This could represent the statement clothes that are normally associated with Rockers/Goths.
I believe the uses and gratifications for this particular magazine is again, just like NME and Blender is Surveillance because it is informing the consumer of what is happening.
KERRANG! was first published on the 6th of June 1981 as a one off supplement in the sounds newspaper. It was named after the onomatopoeic that derives from the sound made when playing an electric guitar.
Q Magazine:
The magazine Q was originally called ‘Cue’ for example ‘cue the music’, ‘cueing a record’ which was then shortened to ‘Q’
Q’s logo is red and white, just like NME, which can suggest that it is unisex because red is a unisex colour, meaning that this magazine would capture the attention of both males and females. Red is a colour of power and can suggest that this magazine does not need special effects or fonts because the colour itself suggests that this is a popular, powerful magazine. The red catches the eye of a consumer, which then diverts the eyes to the white Q in the centre, imprinting the quirky name of the magazine into the consumers mind.
Compared to the three previous magazines Q has a slightly elegant yet not too sophisticated typography and is also extremely elegant, again giving it a more subtle advantage of catching the consumer’s eye.
Also, again like NME and Blender this magazine does not need an amazing effect to be seen as appealing.
Just like every other magazine Q's uses and gratifications is Surveillance as if is informative of what is going on in the music world at a particular moment in time.
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