Target Audience Theory

Target Audience Theory

Magazine 1:

KERRANG! Magazine has overall 40 adverts throughout their magazine.

There are 6 full pages of adverts and 7 pages which contain small adverts. Each page of small adverts roughly has around 4 adverts per page, each taking up about  1/4 of the page. Product advertising takes up 7 pages:

• HMV ‘rock’ guitar hero.
• HMV Slipknot DVD.
• Limited edition KERRANG! T-shirt.
• Ticket sales for the band ‘All Time Low’
• The KERRANG! Tour.
• The KERRANG! Request show for Sky and Virgin Media.
• Battle for the sun Red vs Eaition.  

Small adverts also take up 7 pages and are all music related and to do with Rock bands. This information includes:

• CD releases
• DVD releases
• Tours
• Music Videos

The 12 pages that are for the features in the KERRANG! magazine are also focused on rock bands, their upcoming events, tours and music releases, along with stories from the band members themselves.

However, there are only 2 full pages of TV Listings.

From the content research I have conducted I can tell from the information I have collected that the people that are reading this magazine are generally people who prefer the Rock genre of music because of the fact that this magazine is a Rock magazine, which has the latest information on Rock bands. The products in the advertisements that make me believe this magazine is for Rock lovers is products like the ‘HMV Rock guitar hero’ and the ‘HMV Slipknot DVD’

KERRANG! Magazines are normally around £2.20 which could be seen as quite cheap for a magazine. This could show that the disposable income of a consumer for this particular magazine isn't huge

Magazine 2:

The NME magazine has 32 adverts overall throughout their magazine.

There are around 16 pages of full page adverts and 7 pages taken up by small adverts. Each page of small adverts usually consist of 3 adverts per page, each taking up 1/3 of the page. Product advertising takes up only 4 pages and they consist of:

•          Mask Company’s
•          Band’s tour DVD’s
•      The latest CD releases
•     The latest DVD releases

·        

The small adverts are also talking about the same things as product advertising, for example a particular band’s CD or latest T-Shirt range coming out. NME also have a space that is dedicated to The Editorial and Letter pages which are two pages combined.

However, compared to the KERRANG! Magazine, NME’s feature pages are focused on extended articles and are mainly text. Again unlike KERRANG! which has 2 pages of TV listings there are 4 pages of TV listings in NME.

From the content research I have conducted I can tell from the information that I have collected that the people reading this magazine would like the Indie genre of music because of the fact that this magazine is mainly focused on Indie musicians and bands. However, I also believe that these people will prefer to read a magazine then look at pictures because of the amount of text compared to KERRANG!

An NME magazine usually costs about £2.20 just like KERRANG! so I believe that, like the consumer of KERRANG!, the disposable income of NME’s consumers isn’t huge because of the fact that this magazine is also considered cheap.

I believe the Psychographics for both magazines would be ‘The Explorer’ because they are ‘young in nature’ and ‘are often the first to try out new experiences’ but also ‘The Aspirer’ because they could be seen as quite ‘Materialistic’